Many drinks are simple products, a few go beyond this status with experiential marketing. The latter are those that interest us, like ABSOLUT BLANK – a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity. To begin with, the brand made some blank silhouettes of their iconic bottle. A new generation of artists was then invited to turn these silhouettes into their own personal works of art…
Under the tagline It all starts with an Absolut Blank, the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages.

Here’s what we’re talking about: