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01/07/2011 Film Craft at its Best

Posted by Funky Business at 23:48
Jul 012011

Puma After Hours AthleteHere’s the winner of the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity – crowned “not for one particular aspect of its production, but for the sum of its expertly executed parts”. Blending an insightful marketing strategy with an outstanding filmmaking craft, it was the unanimous winner of the film category.

In Jury’s President Keith Rose words, it won because: “It’s effortlessly done yet carries a lot of impact and emotion. It wasn’t one particular craft. It was made up of a flawless number of parts that became a total. It wasn’t run by maybe one big technique that became the overall winner. This was incredible casting, great lighting, great editing, great soundtrack, really good voice-over. The sum of the parts became the total. It’s just the ultimate filmmaking craft done at its simplest best.”

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And, just because we can’t get enough of this category, here are two other of our favorite Gold Lion winners (a bit more anonymous than the others):

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