Funky Business - Experience Design in Marketing & TV / Film

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02 CONTENT
Oct 242011

This is the first digital launch of a vehicle in Chevrolet’s 100 year history. Chevrolet literally “launched” its newest small car, the Sonic – by tying the vehicle to a bungee chord and rolling it off a ten-story structure in Long Beach, California. But that’s not all there is to this unconventional marketing stunt: the Sonic was “pushed” over the edge by over 2.4 million clicks from online users, making it the first social media-powered bungee jumping car.

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If you found this stunt intriguing, check out Sonic’s first adventure: a skydive over the Arizona dessert, another premiere in the automotive marketing industry. Not to mention the exquisite filming technique… We’ll sure keep an eye on LetsDoThis.com for more action.

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