Funky Business - Experience Design in Marketing & TV / Film

Creativity requires the courage to let go of certainties.

08/06/2011 Save the Cerrado

Posted by Funky Business at 13:57
Jun 082011

The beautiful Cerrado in Brazil is one of the world’s great ecosystems – holding 5% of life on Earth.  So it’s worth all the creative energy it was put at work in order to help save if from becoming just a vast field of soy.

Here’s the amazing film produced by Neo, a communications agency that takes care of the brands that take care of the world – in this case, WWF.

YouTube Preview Image

The film was created entirely by hands with South American magician El Mago Serpico, New Zealand director, Kirk Hendry and media production company, Th1ng. How magical is that?

YouTube Preview Image

It’s actually in the hands of UK consumers to take action and help save this incredible place by creating demand for better, responsible soy. More interesting data to read about it here and here.

Leave a Comment



© 2013 Funky Business 26 Sf. Elefterie Street, Bucharest, District 5, phone: +40 748 011 578, +40 754 081 852, fax: +40 21 410 82 63, e-mail:
SC Funky Business SRL is registered as Personal Data Operator no. 17893, J40/5831/2002, CUI 14746516