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16/09/2011 The Superlative of Viral Marketing

Posted by Funky Business at 23:23
Sep 162011

We bet you’ve never seen something like that before. That’s because this is the first live-bacteria billboard ever attempted. This unique outdoor installation blends science and advertising in an unprecedented way. A striking marketing approach chosen by Warner Bros. Pictures Canada to promote the epidemic thriller Contagion.

As part of this highly innovative teasing campaign, a team of microbiologists and immunologists was commissioned to create a one-of-a-kind billboard made of growing bacteria. As time went by, the fungi and bacteria specimens spelled out the name of the movie and formed biohazard symbols – an artistic interpretation of the spread of a virus as depicted in the film…

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According to AdWeek, the billboard was created by CURB Media, which specializes in natural media using entirely sustainable materials. Cool and edgy, don’t you think?

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