02 CONTENT
12/06/2011 We Also Print on Paper...
Jun 122011
How would you react if, instead of receiving just another cool flyer from a printing company, you’d be offered a free pizza… with the topping printed on the dough? *Consider the fact that you were to get an actual free pizza by commenting on the campaign :).
This is how Grafica Art Center from Sao Paulo approched the local advertising agencies aiming to stand out from the other 40 printing companies in town: