18/12/2011 A Wonderful World Captured on Video
Advertising agency RKCR/Y&R had the challenge to produce a trail that explicitly showcased the phenomenal content the BBC brings and to implicitly pay homage to the legend that is Sir David Attenborough, Britain’s best-known natural history film-maker.
Last week, with the final episode of Frozen Planet, came David Attenborough’s final appearance on the BBC. To commemorate this milestone, a stunning bespoke 2 minute trail aired immediately after the final episode. For those of us who missed the one off chance to see the video on TV, there’s YouTube :).
Enjoy splendid footage of wildlife edited in style and voiced over by Attenborough reading lines from “What a Wonderful World”. It’s sure to shed a new light on your day…





